Address your target group with a strong corporate identity
The importance of a strong corporate identity for your company is regularly underestimated. That's a pity, because if you know exactly what is at stake, you can better appeal to your target group and work more effectively on a strong image. With this blog we help you on your way.
A strong corporate identity consists of various elements: logo, corporate identity and a good connection between word and image. And all this based on a well thought-out concept, so you communicate a clear message to your customers. In this way you ensure recognition, distinctiveness and a good first impression. That impression plays a big role: unconsciously it steers the customer's choice whether or not to choose for you. Yet more is needed than just a good first acquaintance.
A uniform message
Crucial is whether the corporate identity is fully and uniformly implemented in the organization. For example, we helped a company that was about to present a new company name and logo to its shareholders. Based on our experience, we were able to react quickly and broaden the presentation. We supported the organisation with the inclusion of the corporate identity in all company documents and internal and external communications. The strength of this is that the new identity is immediately visible and usable for the entire organisation. The corporate identity is now returning everywhere: the trucks, the factory clothing of the staff and the company premises. It is precisely thanks to such a total concept that the company stands like a house.
Hold on
The corporate identity is a coat rack that helps to get everyone in the company on the same page. All employees know what the company stands for and can act accordingly on the basis of the formulated core values. This provides a firm footing in this day and age, which calls on the creative plans of entrepreneurs. Because if you know what the company stands for, you can quickly and easily check whether new ideas fit in with it or not. In this way, you avoid recklessly starting a new service that does not really suit the company.
It also works to your advantage when the first customer contact is made online - and that happens more often now than before. An online message that stands like a house wins the trust of the target group. They think certain things are important and other aspects are not. Does your online message take this into account? And: does your message still stand out from the competition?
No false promises
The corporate identity also helps you with realistic promises to the customer. If you know what you stand for, you are less likely to be tempted to follow a trend that does not suit the company. Or worse: lead to unrealistic promises. People are critical, civil society organizations alert. Think, for example, of the anger that a vlogger generated by entering into a partnership with an oil company to promote a sustainable project. The tension here lies in the support of the oil company, which produces a raw material for plastic, for an initiative for less plastic in the ocean.
We'll help you
Now you know why a strong corporate identity is important. Do you doubt if your corporate identity is missing something? Or that the corporate identity is well reflected in all your business documents? Then knock on our door.
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